Growth Recommendations

Data-driven insights to grow your business

Conversion Rate

25.8%

Calls to jobs

Cancel Rate

13.2%

Jobs cancelled

Total Revenue

$2,212,614

Across all jobs

Top Performing Traffic Sources

Recommendation: Increase ad spend on these high-performing sources to maximize ROI.

Facebook

137 calls2 conversions1.5% conversion rate

$2,100

$15.33/call

Ad Extension

8 calls3 conversions37.5% conversion rate

$2,182

$272.79/call

5 calls2 conversions40.0% conversion rate

$1,214

$242.74/call

Underperforming Traffic Sources

Recommendation: Review ad copy, targeting, and landing pages for these sources. Consider reducing budget or pausing campaigns.

B2B Brochure

7 calls0 conversions0.0% conversion rate

$0.00/call

SpaceMakers Number

5 calls0 conversions0.0% conversion rate

$0.00/call

Yelp

23 calls0 conversions0.0% conversion rate

$0.00/call

Market Segment Opportunities

Residential

2520 jobs

$926,789

Avg: $367.77/job

Commercial

1885 jobs

$1,271,216

Avg: $674.39/job

Recommendation: Commercial jobs have higher average value. Consider targeting more commercial clients through B2B marketing channels.

High-Value Geographic Areas

Recommendation: Focus marketing efforts on these high-revenue zip codes with geo-targeted ads.

Zip 78063

3 jobs • 0.0% cancel rate

$1810.03

avg/job

Zip 78226

9 jobs • 0.0% cancel rate

$1776.38

avg/job

Zip 78205

18 jobs • 16.7% cancel rate

$1377.47

avg/job

Zip 78215

19 jobs • 26.3% cancel rate

$1345.53

avg/job

Zip 78648

4 jobs • 25.0% cancel rate

$1113.90

avg/job

Recommended Actions

Increase Budget on Top Sources

Scale up spending on Facebook and other high-performing sources.

Target High-Value Zip Codes

Create geo-targeted campaigns for your top-performing areas to maximize ROI.

Optimize Underperforming Campaigns

Review and improve ad copy, landing pages, and targeting for low-performing sources.